Inside Web Summit: AI, Risk & Real Business Growth

 

A conversation with Franziska Roessler on using AI to drive impact, innovation, and smarter decision-making in business.

At Web Summit, I sat down with Franziska Roessler, a founder focused on improving women’s health outcomes through data and technology, and the mind behind Mestrualia.

We break down how AI is actually being used in real businesses today, where the risks are, and why human judgment still plays a critical role in making AI effective—not just efficient.

Franziska shares her experience at Web Summit, what stood out most from conversations with investors and founders, and how she’s applying AI within her own company to create meaningful, data-driven impact.

This is a short, grounded conversation for entrepreneurs and operators who want to leverage AI the right way—without getting caught in the hype.

Watch the full conversation below: