AI, Marketing & Personal Brand: Real Insights from Web Summit Vancouver 2025

Recorded live at Web Summit Vancouver 2025, this conversation with Carmelia Ray dives into the real opportunities—and risks—of using AI in marketing today.

We unpack why so much AI-generated content is starting to feel the same, and what businesses need to do to stand out in a world where everyone has access to the same tools. From the dangers of AI hallucinations to the importance of human oversight, this episode highlights why expertise and authenticity still matter more than ever.

We also explore the growing importance of personal branding—especially through video—as the ultimate differentiator in an AI-driven landscape, and discuss whether the current AI boom is leading toward a bubble or simply the next evolution of digital business.

If you’re a business owner, marketer, or entrepreneur looking to leverage AI without losing your edge, this is a conversation worth watching.

Watch the full episode below: